The Innovation Machine

The Innovation Machine


The Organizational Structure of Innovation: How Toyota, Procter & Gamble , GE, 3M, IBM, Google, Microsoft, Sony, Hewlett-Packard, DuPont, Honeywell, Whirlpool and other best-of-class companies manage Fast Innovation

Die Innovations-maschine Book Cover

Adapted from Die Innovations-Maschine, 2008 by Dr. Rolf-Christian Wentz, Lecturer at the University of Hamburg, Germany, in Innovation Management and Marketing.

Dr. Wentz makes the important point that the emphasis in recent years on the process organization of innovation has overshadowed the crucial importance of the organizational structure of innovation management within enterprises admired as “Innovation Machines.” His book seeks to redress this imbalance. He proposes a very useful typology of seven successful structures for management and organization of Fast Innovation:

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