The iPad is 40 Years Old

» 16 February 2011 » In Design & Design Thinking, Innovation, innovation diffusion & adoption, Scenarios, User Experience Scenarios » 2 Comments

Sam Tanenhaus, editor of the N.Y. Times Book Review, says “Every fresh idea is usually rooted in an older one.”

It has always been my conviction that to understand design or usefully talk about it one must view it not as a collection of isolated objects, but rather as a trajectory through time. We have to look not just at the individual product qua artifact but also at its social, cultural and technological meaning played out over time along a pathway of evolving inquiry; in other words, longitudinally, epistemologically and critically. I view products of design as plot points along pathways of design transformation ­– as episodes in ever-unfolding stories.

Take the iPad as an example. No serious consideration of design today can ignore the iPad, if only because the iPad has at last unlocked the long-sought mass market for tablet computers, opened a new chapter in personal mobile computing, is rapidly penetrating education and healthcare and is a platform for over 60,000 apps and counting. Beyond that, if one presumes to discuss design and innovation seriously, the iPad is a perfect case for exploring questions of how does exceptional design come into being and what does it teach us about innovation.

The iPad is surely a marvel of innovation. But it is not sui generis burst forth full-born from the brow of Zeus (or in this case, the brow of Steve Jobs.) To understand how innovation actually happens, you have to know that the iPad is over 40 years old, not just in basic concept, but in almost every detail of functionality and user experience. You have to understand the position of the iPad in the context of the history of Human-Computer Interaction and the Graphical User Interface.

Here some of the slides I use to teach the forty-year long quest of which the iPad is the latest instantiation.

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Inside Artificial Intelligence!

» 08 December 2010 » In Artificial Intelligence, Carnegie Mellon University, Computer Science, Inside Stories! » No Comments

Who invented Artificial Intelligence? On January 20, 2011 you can hear AI pioneer and Turing Award recipient Edward Feigenbaum talk about why, when, where and how AI originated and has developed over the past fifty years to become ubiquitous and pervasive today.

I will be conducting an interview/conversation with Ed at Adobe Systems in San Francisco at 6:00PM. This will be the inaugural event of a series titled Inside Stories! – conversations with distinguished Bay Area pioneers in science, business, technology, the arts and humanities.

Here are links to the Carnegie Mellon Alumni Association newsletter page where you can sign up to attend and to the Facebook page which you might want to use to pass this announcement on to other interested friends.

Following is more detailed information on the event and a bio of Ed Feigenbaum.

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The Katerva Challenge For Sustainability

» 19 September 2010 » In Sustainability, Sustainable Production & Consumption » 1 Comment

Trying to drink from a firehose! That is what it is like trying to keep up with the flood of organizations engaged in promoting, reporting on, recognizing or awarding Sustainability initiatives. Sustainability has evolved from a principled cause to a cultural meme to a global virtual industry, opportunistically appropriated to polemics, politics, and public relations.  One yearns for a different term to signify: “A world that works better for everybody, economically, socially and environmentally.”

Notwithstanding the overcrowding (who knows, maybe the field needs to follow the classic trajectory of new markets: i.e; a fast rush of opportunists leading to a speculative spike followed by a crash and shakeout followed by long-term solid and, um, sustainable growth), a recent arrival to the cause that is worth supporting is The Katerva Challenge (full disclosure: I am a member of Katerva’s advisory group.)

The Katerva Challenge is an annual ranking by the Global Challenge Institute of the best sustainability efforts in the world. They use a network of thought leaders and experts to identify and rank programs based on the World Business Council for Sustainable Development’s Vision 2050 report. Winners are those organizations and individuals making the greatest strides towards a sustainable planet. Winners do not get cash prizes ala The X-Prize. They receive promotion and publicity for their projects.

An earlier version of Katerva was a curatorial model that invited teams of innovators to develop sustainability initiatives and submit them for Katerva awards. Katerva 2.0 is more of a crowd-sourcing model where a network of third party “spotters” recommend projects that they think are worthy of recognition. I am contacting knowledgeable people to request that you pass on notable innovation initiatives to

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The Innovation Machine

» 06 July 2010 » In Innovation, innovation diffusion & adoption, innovation management, innovation strategy » 1 Comment

The Innovation Machine

The Organizational Structure of Innovation: How Toyota, Procter & Gamble , GE, 3M, IBM, Google, Microsoft, Sony, Hewlett-Packard, DuPont, Honeywell, Whirlpool and other best-of-class companies manage Fast Innovation

Die Innovations-maschine Book Cover

Adapted from Die Innovations-Maschine, 2008 by Dr. Rolf-Christian Wentz, Lecturer at the University of Hamburg, Germany, in Innovation Management and Marketing.

Dr. Wentz makes the important point that the emphasis in recent years on the process organization of innovation has overshadowed the crucial importance of the organizational structure of innovation management within enterprises admired as “Innovation Machines.” His book seeks to redress this imbalance. He proposes a very useful typology of seven successful structures for management and organization of Fast Innovation:

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Expertise vs Innovation

» 28 June 2010 » In Innovation, Scenarios » No Comments

Thoughts on Innovation & Design – Part One

Part One of DesignTaxi’s Eight-segment Interview with Arnold Wasserman


Hello Arnold. You are a strong proponent of “expertise is the killer of innovation”. What is the most effective way, in your opinion, to “unlearn” all the knowledge built up over time?


The question of expertise vis a vis innovation is much more complex than this flip statement that I made within a particular conversational context. Expertise, or mastery of a particular field of knowledge or practice, is crucial to all human endeavor. I only want to be operated on by an expert surgeon and fly next to a jet engine or cross a bridge designed and built by expert engineers.

What I was trying to point to is the idea that carried to extreme, expertise can become a mind trap, inhibiting the exploration of “crazy” paths of creative imagination.  It is all in how the expert holds his knowledge – as a provisional launch-pad for ever-further inquiry or as absolute law to be defended against any challenge.

For example, in 1714, the British Parliament offered a money prize to anybody that could solve the urgent problem of accurately finding the longitude at sea. Sir Isaac Newton, then president of the Royal Society and world-acknowledged genius of science and mathematics, said that a solution would have to be based on celestial navigation. Solutions based on time-keeping would not work because it was theoretically impossible to build a watch that would keep exact enough time. John Harrison, a modest clockmaker, after 20 years of laborious trail and error making and testing successive prototypes, produced a marine chronometer that kept time with the precision Sir Isaac Newton deemed impossible. Harrison’s innovation in navigation made possible the successful voyages that gave rise to the British Empire.

Sir Isaac Newton is not dead. He pops up in every designer’s career with dependable regularity.

Organizations are similarly blocked by “what they know to be so.” The better an organization gets at doing what made it successful, the worse it gets at seeing what is coming next. Our consultancy has developed a broad repertoire of techniques to help organizations learn how to unstick creative innovation by embedding practices that connect human insight to strategic foresight.

Perhaps the most important single practice is this: However expert one is, one must always approach each new problem with what Zen philosophers call “Beginner’s Mind.”

Arnold S. Wasserman is a pioneer in the practice of human-centered innovation, chairman of The Idea Factory and a founding partner of Collective Invention.

Read Part Two>>

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